The mobile phone is already the most popular digital device in the world in terms of frequency of use, with 1billion units deployed. It will also probably be the first serious digital (computing) device that users will get access to in emerging countries.
"Expression phones", offered by Nemoptic ( http://www.nemoptic.com ) at affordable prices and primarily intended for voice and text message communication constitute a growing segment in this buoyant market, and e-paper is a key component for such devices.
Nemoptic e-paper displays offer:
• zero-power display;
• dot matrix passive addressing;
• sunlight readibility due to its reflective mode;
• excellent price/performance ratio.
Emerging markets are leapfrogging directly to the mobile phone as the primary digital computing device. Of the over 4 billion mobile phones that will be in use in 2010, a majority will be in the emerging markets, where the mobile phone penetration will exceed 50%*.