Handset driven customer growth has reached the saturation point in many regions of the world and Mobile Network Operators (MNOs) are looking for new applications, new markets and new technologies for their next phase of growth. Machine to machine (M2M) devices and applications are an area of wireless data usage with a projected compound annual growth rate (CAGR) of over 25% per year through 2014 and a projected need for up to 50 billion M2M devices by 2025.
In addition, low churn rates, low acquisition and operational costs, expected long product lifecycles, and a market that needs many additional value added services makes this a compelling market opportunity for many MNOs.
Mobile Market Development (MMD) has researched and analysed this market, the trends and opportunities and compiled a list of essential recommendations for MNOs wishing to participate.
This report examines:
? The latest trends and market projections for M2M applications and embedded mobile devices and ? Current M2M products, strategies and MNO marketing and business development efforts.
MMD provides an essential overview of the leading categories of M2M applications and embedded mobile devices, market size, industries served and explores future trends in M2M applications and networked devices and what all this mean for MNOs, concluding with a series of practical and actionable recommendations that all MNOs should consider.