More and more Mobile codes are now appearing in industry, commerce, the media, on packaging, print, posters and on-screen. The importance of understanding their potential and the `what, why and how` of implementing them for successful campaigns or in business, becomes increasingly critical. As companies begin to spend more of their time and money on this technology they need intelligent, professional and trusted direction and advice.

UpCode (www.upcode.com) is a highly developed mobile access & interaction MAI™ technology that turns mobile phones into intelligent optical readers (or `scanners`) able to read codes on any object or surface - simply by `pointing` at them with a mobile. In everyday life 2d QR DM and 1d barcodes are on practically every object or can be sent to mobile phones - UpCode™ can make them come to life and we have the added expertise in Augmented Reality. 

UpCode™ is considered as the world`s no. 1 solution provider for evaluation and subsequent integration of new mobile optical reading solutions into cross-media or business applications. These new mobile technologies provide improved efficiencies for business, commerce and industry by reducing cost and improving profits, time management, control systems and data analytics. Ensuring measurable results.

UpCode™ Media Solutions: b2c and 1 to 1 targeted marketing for media, print (any printed surface or on-screen), brands and agencies. With access and interaction, anywhere in the world, in any language, 24/7/365. Including; crm and consumer analytics, mobile payment, mobile tickets, mobile barcodes and mobile coupons (on phone or printed), links to audio & video clips or 3dimensional advertising with Augmented Reality. A world of possibilities to communicate and interact with consumers. Cross-Media campaigns or use in harmony with, or indepen dently from, UpCode™  Business Solutions.

UpCode™ Business Solutions: e.govt., e.health, control systems, authentication, packaging, brand management & brand protection, logistics, track & trace, anti-counterfeit or smuggling, supply chain management, crm, id & passports, transport & ticketing, parking, disability, mobile event tickets, discount coupons, mobile payment, tourism, e.learning. Complete integration of localization, personalization, objects & other data.