N Screen Services and Multi-Device Services are often used in the same meaning. Technically speaking, however, Multi-Device Service is a broader concept that encompasses N Screen Service. Multi-Device Service is, literally, to provide the same content or services on a variety of devices. Along with the evolution of the ICT environment, Multi-Device Services have been evolving as well.
To begin with, thanks to the extension of internet-enabled devices, online content and online service channels have expanded. On top of this, more recently, the environment where consumers use multiple devices according to time and place is being created. In this situation, multi-device platforms are gaining attention for enabling users to enjoy the same content or services seamlessly, irrespective of which device / medium is used.
N Screen which is recently getting attention falls into the broader concept of Multi-Device Service. N Screen is about enabling the user to use multiple devices, which means, it should be made up of integrated platforms for multi-devices.
The core element of N Screen Service is a platform that mediates the use of content or services on multiple devices. Interface with content providers and replay & synchronization technology by device are required.
Open API and Open Market Place can be actively used for the N Screen Platform. Open API is good for extending the number of devices usable while Open Market Place is for expanding transactions between content providers and consumers. Cloud technology is essential to the N Screen Platform for service synchronization on multi devices.
This report analyzes the current situation and strategy of device makers, telecom carriers, Internet service providers regarding N Screen and Multi-Device businesses. The scope of the report is as follows:
-The report is confined to entertainment content, personal storage, and advertising business strategy. Commerce & Smart Work Solution are clearly different from others in terms of the way the value chain is formed, therefore it is considered necessary to exclude them from this report and analyze them separately.
-The report covers an analysis of businesses concerning new-concept media players, smartphones, smart tablets, smart TVs and e-book readers.
-The report also includes services that meet the two requirements stated above but are not in line with the concept of N Screen (building an integrated platform for various devices to enable seamless viewings of the same content on multiple devices). It is because smartphones, smart tablets, smart TVs, and new-concept media players embedded with the common OS and platform are viewed from the mid-to-long term perspective as part of strategies to connect devices in pursuit of N Screen business.