Germany - According to installers and end customers, SOLARWATT (www.solarwatt.de) is one of the most well known solar brands in Germany and Italy. For this achievement, the company has been awarded the TOP BRAND PV seal by EuPD Research (www.eupd-research.com).
Bonn.The Dresden based solar module producer SOLARWATT – who recently received another award for the quality of their modules – have now also been recognized for their superior brand management and brand awareness. The quality seal TOP BRAND PV is only awarded to solar manufacturers whose brand is rated as being significantly better than those of their competitors. Last October, this company received top marks for output, innovation and service in an independent customer survey by the Bonn based market and opinion research organization EuPD Research. Today, SOLARWATT is also to be awarded with the independent quality seal TOP BRAND PV for their brand awareness among German and Italian installers and customers.
The TOP BRAND PV seal was developed by EuPD Research in 2010 as a way of objectively evaluating the brand management strategies of module and inverter manufacturers. Statements made by market intermediaries and end customers serve as the foundation of the evaluation. Manufacturers thus receive an unfiltered assessment of their own brand as well as feedback on where potential lies to optimize their brand management. The company stands out, from an installer perspective, particularly with respect to the further recommendation of the brand and the positive evaluation of the brand. Thus, SOLARWATT, a top PV module brand is now receiving the premium seal.
The award is only given to leading photovoltaic manufacturers who have undergone a rigorous quality check. Therefore, SOLARWATT can now be counted among the top brands worldwide that are qualified to carry this seal. “Highest product quality and customer orientation are the key points in our corporate strategy. The award from EuPD Research shows that we are achieving these goals. The quality seals are awarded based on independent surveys, and are therefore represent the results of direct feedback from our customers and most important business partners – the intermediaries.” says Detlef Neuhaus, CSO of SOLARWATT AG.
TOP BRAND PV: Background to Brand Management and How the Seal is awarded
Brand management is a term used to describe the systematic development of a brand within a target group and its differentiation from the competition. When this is done well, brand management can allow a brand to become functional, relevant and emotionally “charged”, and thus to become a true corporate value. Based on years of research experience, EuPD Research has developed a model in which over 30 individual factors are analyzed in order to quantify and evaluate brand management.
With the seal TOP BRAND PV, the leading market research and consultation firm EuPD Research has expanded their expertise in the field of certification into the PV sector. Alongside the leading award in the field of sustainable management – the Corporate Health Award – EuPD Research now offers manufacturers in the PV branch new benefits. For years, EuPD Research has been providing companies and market-listed corporations with certificates in the fields of brand management, sustainable management and production standards. Together with business partners and test institutes, such as the TÜV Süd Life Service, EuPD Research is currently leading the market in the certification of corporate sustainability. With the seal TOP BRAND PV, manufacturers can distinguish themselves from the competition, appear united in the eyes of end-customers and strengthen their own brand.
Awards Help Orientation: Intermediaries and Buyers Trust Seal of Approval
In a competitive market, seals of approval such as the TOP BRAND PV seal do not just offer benefits for manufacturers – intermediaries such as installers can also differentiate themselves once they have proven that they are offering high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.