Contents: 690 Pages, 150 Figures, 132 Tables, plus Appendix
Price: US $7,500 (electronic copy; PDF with enterprise-wide license)
Worldwide sales of all cellphones to end users reached 379 million units in the first quarter of 2012, a 9% decline from the first quarter of 2011.
Sales of smartphones continued to drive mobile device market growth, reaching 139 million units in the first quarter of 2012, up 44.4 % year-over-year. This quarter also saw the top two smartphone vendors, Apple and Samsung, raising their combined share to 45.7%, up from 30% in the first quarter of 2011.
Also in the first quarter, Apple iPADs achieved a 59.3 % share of media tablet market which includes the sub-$199 Amazon Kindle and Barnes and Noble Nook Ereader tablets.
For all of 2011, Global cellular handset shipments grew 6.5% to 1.51 billion units compared with 12% growth in 2010. We predict a stronger 2012 unit growth of 11%. Smartphones, however, will continue to do even better, growing a predicted 17% to the 502 million unit level this year.
The report provides extensive forecasts for all cellular handset and cellular-enabled tablets and virtually all chips that enable them (excluding memory) through 2016. This is likely the most extensive market analysis of cellular handsets, tablets, and chips available. While others concentrate on tracking the top 6 handset companies, we track the top 30.
Among the top 10 cellphone vendors, Nokia, Samsung and Apple topped 2011 unit shipments while Chinese suppliers Huawei, ZTE and TCL also moved into the top ten. In revenue. Apple led over Samsung and Nokia in smartphones. Samsung passed Nokia in overall cellphone unit shipments in Q1/2012, with Apple taking the 3rd unit position.