USA - VIZIO (www.VIZIO.com) outperformed the industry as the number one shipper of LCD HDTVs in Q1 2012 in the U.S. with a market share of 18.5%. With a brand recognized by 8 out of 10 Americans*, VIZIO's leadership extends beyond LCD HDTVs and into the fast-growing sound bar category where VIZIO is #1 with a 27.5% market share.
VIZIO has remained in the upper echelon of LCD TV sales over the past three years, ranking in the top two brands every quarter in U.S. LCD shipments since Q1'09. The brand's substantial install base is backed by an award- winning U.S.-based customer service team in Sioux City, South Dakota. The VIZIO Customer Service team recently took home four Stevie Awards for Sales and Customer Service excellence.
"VIZIO's focus has always been to make the best technology accessible to all consumers," said Matt McRae, VIZIO Chief Technology Officer. "Today's announcement of VIZIO's #1 rank in both LCD HDTVs and sound bars validates our approach and demonstrates that VIZIO products continue to resonate with the U.S. consumer."
"VIZIO made strong market share gains in Q1 2012 to take the #1 position in US LCD shipments as a result of their dominance in America's most popular sizes, 32" and 40/42"," stated Tom Morrod, Senior Principal Analyst for TV Technology at IHS iSuppli.
The first quarter results from Quixel Research show that consumers are seeking innovation and value when purchasing HDTVs, with VIZIO leading the industry in both LED lit and CCFL lit LCD HDTV best sellers.
VIZIO remains the leader in sound bar sales with the U.S. best-selling VSB200 shipping more units than any other sound bar on the market. The VIZIO VHT215 also remains in the top 5 bestselling units for Q1 2012, aiding in the 27.5% category-leading market share that VIZIO has experienced.
"VIZIO's category leading HDTV best seller track record has now carried over to their complimentary sound bar lineup," said Tamaryn Pratt, Analyst at Quixel Research. "An innovator in the category, VIZIO leads the way with a dominant 27.5% overall market share in the sound bar market."