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Update : 2013.5.22 Wed 20:13
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2006, USA - DisplaySearch ( http://www.displaysearch.com ) has released Q1`06 worldwide LCD TV shipments and revenues by brand, region, size and resolution for over 40 different LCD TV brands.
LCD TV shipments jumped 135% year-over-year (Y/Y) while falling 14% quarter-over-quarter (Q/Q) to 7.4M units. LCDs had the fastest Y/Y growth and smallest sequential decline of any TV technology in Q1`06.
Due to gains by larger sizes, LCD TV revenues grew nearly as fast as LCD TV unit shipments, rising 114% Y/Y while falling 12% Q/Q to $8.8B. The average diagonal rose 19% Y/Y and 2% Q/Q to 27.0" as larger sizes continue to become increasingly affordable. ASPs increased 2% Q/Q while falling just 9% Y/Y to $1195. 37", 40"-42", 20"-21" and 45"+ were the only size categories to gain share with 22"-23", 26"-27" and 30"-32" flat and other categories losing share. The 37" and larger share rose from 12% to 14% on a unit basis and from 29% to 32% on a revenue basis.
Relative to other technologies, LCD TVs overtook CRT TVs at 30"-34" for the first time on a unit basis in Q1`06 and rose from 17% to 23% of the 40"-44" market with PDPs and MD RPTVs losing share.
All regions enjoyed at least 116% Y/Y growth except Japan which grew just 35%. Europe and China continued to take share from North America and Japan with Europe`s share rising from 44% to 46% on pre-World Cup demand.
Four brands dominate the LCD TV market accounting for a 50% share of units and a 54% share of revenues. The rankings of these four depend on whether units or revenues are examined with the rankings reversed due to Sony and Samsung`s focus on larger sizes supporting their revenue share and Philips and Sharp`s focus at all sizes supporting their unit share. Sony had the greatest focus on larger sizes of the top nine brands with 63% of its shipments at 30" and larger compared to Samsung at 51%, Sharp at 41% and Philips at 38%. Philips was #1 in units in Europe and North America and led the 15"-19" market worldwide. Sharp rose from #3 to #2 in units worldwide, remained #1 in Japan and maintained the top position at 10"-14", 20"-21", 37" and 45"+ size categories. Samsung had the slowest sequential decline of any of the top four brands and overtook Sony at 22"-23", 26"-27" and 30"-32". It led in rest of world (ROW) and was a close second to Philips in Europe. Sony remained #1 at 40"-42". On a revenue basis, Sony remained #1 in North America, Samsung led in Europe and ROW, Sharp remained #1 in Japan and Hisense remained #1 in China.Copyright © Display Plus. All rights reserved. |
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