USA- D-Link ( http://www.dlink.com ) entered the fast-growing digital signage and alternative advertising market with one 32-inch sign and two 10-inch signs. They show the company`s backend content delivery system designed primarily for advertising purposes but with the ability to stream content directly from the Internet to offer timely content to customers at a business location.
Capitalizing on the success with consumer and business networking products, D-Link will offer solutions for wired and wireless in-store media networks. Special hardware and chipsets in the digital displays will allow configuration of a system of networked display stations managed by a back-end content server.
Same or different groups of photos, videos, text and audio can be scheduled for delivery to control content at each station. Touch screens and keypads allow interactive applications. Engaging consumers with rich content while shopping can provide both consumer information and targeted advertising while enhancing the consumer experience.
"D-Link`s entrance into the digital signage marketplace is a natural extension of our total business networking capabilities," said Steven Joe, president and CEO of D-Link Systems.
"Now we can help our businesses customers and integrator partners achieve success by offering a true end-to-end solution, from creating a cost-effective network of data and voice communications and storage, to establishing an easy and efficient way to promote products and services through a comprehensive digital signage solution with robust scalability."
The average annual growth rate for digital signage is forecasted to be 22 percent for the next four years, according to the latest survey from PQ Media`s Alternative Media Forecast through 2012. The industry research firm predicts that market revenues will reach more than $160 billion during that time, representing 26.6 percent of all advertising and marketing dollars.
Driving this market is the ubiquitous use of plasma and LCD TVs and the Internet, as more and more ad presentations are showing up in shopping malls, transportation centers, grocery stores and even gas stations. The technology of digital signage now allows for a new level of interaction and service to marketers and businesses looking to offer engaging content to customers.
The technology also serves a market niche for businesses looking to share visual content from office to office using secure Internet tunnels to send and receive. An example of this application would be real-time sharing of x-rays between two remote hospitals for collaborative diagnosis of an injury and proposed treatment.