“Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” Pablo Picasso.
Pablo Picasso is only one of many who pay tribute to the importance of color. For designers and purchasers of products like cars, computers, and cell phones, color is a major consideration. Color is a critical element in the communication of information.
According to an American Psychological Association study, The Contributions of Color to Recognition Memory for Natural Scenes, by hanging an extra “tag” of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result, to remember them better. And when information is projected in business boardrooms and children’s classrooms around the world, color plays an important role in getting key messages across.
The data projector market has been in existence for more than two decades, with almost 60 million protectors sold for use in schools, theaters, homes and businesses. Yet, while superior image quality and brightness have consistently ranked at the top of buyer’s wish lists, there has been no standardized specification to measure the color performance of projectors.
Use of color can draw attention to important areas of text, a factor often critical in business and other presentations. Studies done by the Pantone Color Institute indicate that “consumers are up to 78 percent more likely to remember a word or phrase printed in color than in black and white.”
Further, “When color is combined with the written word, it impacts readers with…greater recall, recognition and attention.”
Click http://www.colorlightoutput.com/pdf/CLOWhitePaperFinal-MichaelGoldstein.pdf for details.